PANTONE 18-1750 Viva Magenta has announced on the Dec 2nd, 2022, by PANTONE, which is a global authority famous for developing and researching colors.
"PANTONE 18-1750 Viva Magenta" is a natural color, full of vitality and courage. It is a pulsating color, expressing a new power signal.
The annual color of 2023 is full of power. It is a new and energetic red, intoxicated with pure joy, and encourages unrestricted experiments and self-expression. It is an exciting, borderless color, which is displayed as a prominent statement.
PANTONE 18-1750 Viva Magenta is inspired by carmine. It is one of the most precious dyes in the natural dye family and one of the strongest and brightest dyes known in the world. PANTONE 18-1750 Viva Magenta expressed a bold, intelligent and inclusive spirit, welcoming anyone who is passionate about life and rebellious.
"PANTONE 18-1750 Viva Magenta is rooted in the original, reconnecting us with the original material, arousing the power of nature, stimulating our spirit, and helping us build our inner power!"
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