Philadelphia Union's new "For Philly" Away jersey for the 2023-24 season, the design inspiration of the characteristic pattern comes from the team's 2019 playoff trip.
2019 is the watershed of the club. The team won in the major league cup playoffs for the first time in its history. The slogan of that season was "Philly or Nothing", and the creative style characterized by camouflage patterns showed the tense atmosphere before all competitions. With the team's continuous success on the field, they entered the Major League Cup final for the first-time last season. The club and Adidas reviewed that experience again to pay tribute to the club's crucial moment.
Shaun Kreider, creative director of Philadelphia Union, said that Philadelphia is an all-embracing city. In this city famous for its tenacity and determination, we have some of the most beautiful works of art in the world. On this jersey, some people saw smoke, some people saw water, and some people said it looked like a painting. We like all these interpretations. As in the hearts of our fans, Philadelphia has more than one answer.
UCC was established in 2019, and its members include season ticket holders, members of the Sons of Ben, team die-hards, media members, club staff and players. For the "Philadelphia jersey" of the 2023 season, the pattern of the 2019 playoff pre-season jersey is reintroduced to get a jersey that looks great both on and off the court. The new jersey replaces the original military green color with a combination of gold and bright blue and incorporates additional artistic texture and the iconic "tenacity of Philadelphia". Through the new colors, the jersey also pays tribute to the blue and gold smoke lit by the supporters of the club at the crucial moment of the match day.
Another unique feature of the new jersey is the simplified version of the Diamondback badge on the chest, which makes the Philadelphia League one of the only major league clubs to do so in 2023.
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