Atlanta United FC has jointly unveiled their new home jersey for the 2023-24 season, known as the '17s' Kit. The '17 player jersey' is a gift to the club's supporters, known as the '17 players'.
The number 17 jersey symbolizes Atlanta United's first Major League season of 2017, and the club has reserved this number for fans in advance, as no Atlanta United player will ever wear the number 17 jersey to play.
We are proud to launch the '17 player jersey' as a gift to loyal supporters who have supported the club since the first day, "said Garth Lagerwey, President and CEO of Atlanta United, this team jersey easily reminds people of the first home jersey of Atlanta United, and we know it has profound significance for our supporters and remains a symbol of the club's success to this day. We hope that the '17 player jersey' can leave unforgettable nights at Mercedes Benz Stadium and write our own history.
The five sets of red and black stripes represent the club's personality - unity, determination, friendliness, excellence, and innovation. Black reflects Atlanta's history as a train city, and red symbolizes pride and passion.
The new team jersey features the iconic red and black five stripes of Atlanta United Club, echoing the stripe pattern on the club's emblem. The golden decoration symbolizes the excellent qualities that the club relies on for survival, as well as the trophies and honors it has always fought for. In the label in the bottom left corner is the resounding fan slogan "We are the A", while "United 17" appears at the back, emphasizing the unity between the club and its supporters.